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Reuben Chircop
5 days ago14 min read
From Idea to Market New Initiatives: A Proven Method for Successful Innovation, Product Launches and Lessons Learnt.
Innovation is at the heart of any company that seeks to remain competitive and grow. However, the path is filled with uncertainty.
13 views0 comments


Reuben Chircop
Jan 169 min read
From Features to Relationships: The Rise of the People-Centric Product Manager
Product Management is alive and thriving! Discover how PMs are evolving into people-centric leaders, mastering collaboration and more.
14 views0 comments


Reuben Chircop
Jan 86 min read
Is Product Management Dead? A Reflection on Evolution, Challenges, and the Future
"Is Product Management dead? Or is it evolving into a more dynamic role? Explore its journey, challenges, and future. Share your thoughts!"
21 views0 comments

Reuben Chircop
Dec 19, 202411 min read
The Ultimate Guide to Jobs to Be Done (JTBD): Why They Work and How to Implement Them
In this post I will explore everything you need to know about JTBD—what it is, why it's important, how to create it, and common pitfalls.
20 views0 comments

Reuben Chircop
Dec 4, 202413 min read
Building Trust as a Product Leader with a Skeptical, Low-Motivated Team: How do you crack the code ?
Building trust in a disengaged team isn’t easy, but it’s transformative. This post shares practical strategies to rebuild trust and more.
9 views0 comments

Reuben Chircop
Oct 23, 20246 min read
Unveiling the Purpose of PRDs: A Comprehensive Guide for Product Developers and Businesses
In the fast-paced world of product development, clear communication and understanding are essential. A powerful tool that helps bridge...
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Reuben Chircop
Oct 17, 20245 min read
Timing is Everything: When to Start Planning Next Year's OKRs
When should we start preparing for next year's OKRs. This article discusses when and how to run early OKR preparation before it's late.
17 views

Reuben Chircop
Oct 8, 202410 min read
A Guide to Building Agile Innovation Squads: Boosting Creativity & Growth
Form cross-functional, autonomous squads to drive sustainability, focusing on continuous improvements and achieving long-term eco goals.
11 views


Reuben Chircop
Aug 6, 20248 min read
How to Apply the 5S Methodology to Product Management for Maximum Impact
The “5S” methodology is a system for organising and maintaining a clean, efficient, and safe workplace, particularly in manufacturing.
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Reuben Chircop
Aug 5, 20248 min read
What is a SWOT Analysis: Advantages and Key Insights Derived from it, Advantages of creating a SWOT analysis and what can I deduce from it ?
The SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats of a business.
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Reuben Chircop
Mar 14, 20241 min read
Build: A Journey by Tony Fadell - Building Great Teams for Exceptional Products and Beyond
Just finished this book, and I feel like it encapsulates the life of a product team or manager in its pages.
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Reuben Chircop
Jul 19, 20234 min read
Innovation Pre-Mortems: How They Enhance Your Innovation Cycle and Why You Should Utilize Them
By conducting a pre-mortem, teams can identify potential pitfalls and mitigate risks before investing significant resources into a project.
2 views
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