top of page
From Idea to Market New Initiatives: A Proven Method for Successful Innovation, Product Launches and Lessons Learnt.
Innovation is at the heart of any company that seeks to remain competitive and grow. However, the path is filled with uncertainty.
Reuben Chircop
Feb 6, 202514 min read
The Ultimate Guide to Jobs to Be Done (JTBD): Why They Work and How to Implement Them
In this post I will explore everything you need to know about JTBD—what it is, why it's important, how to create it, and common pitfalls.
Reuben Chircop
Dec 19, 202411 min read
bottom of page