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Reuben Chircop
Dec 19, 202411 min read
The Ultimate Guide to Jobs to Be Done (JTBD): Why They Work and How to Implement Them
In this post I will explore everything you need to know about JTBD—what it is, why it's important, how to create it, and common pitfalls.
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Reuben Chircop
Nov 13, 202415 min read
Personal Development Plans (PDPs): Best Practices for Managers and Employees
A PDP is your personal roadmap for growth, aligning your skills and goals with future ambitions—a tool for employees and managers alike.
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Reuben Chircop
Oct 30, 20249 min read
Boost Productivity with the OKR Framework: Proven Strategies for Effective Goal-Setting and Success
Imagine this: your team is fully immersed in developing a specific feature or service, knowing exactly what they need to achieve and...
70 views

Reuben Chircop
Oct 23, 20246 min read
Unveiling the Purpose of PRDs: A Comprehensive Guide for Product Developers and Businesses
In the fast-paced world of product development, clear communication and understanding are essential. A powerful tool that helps bridge...
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Reuben Chircop
Oct 17, 20245 min read
Timing is Everything: When to Start Planning Next Year's OKRs
When should we start preparing for next year's OKRs. This article discusses when and how to run early OKR preparation before it's late.
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Reuben Chircop
Oct 8, 202410 min read
A Guide to Building Agile Innovation Squads: Boosting Creativity & Growth
Form cross-functional, autonomous squads to drive sustainability, focusing on continuous improvements and achieving long-term eco goals.
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Reuben Chircop
Aug 6, 20248 min read
How to Apply the 5S Methodology to Product Management for Maximum Impact
The “5S” methodology is a system for organising and maintaining a clean, efficient, and safe workplace, particularly in manufacturing.
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Reuben Chircop
Aug 5, 20248 min read
What is a SWOT Analysis: Advantages and Key Insights Derived from it, Advantages of creating a SWOT analysis and what can I deduce from it ?
The SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats of a business.
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Reuben Chircop
Mar 14, 20241 min read
Build: A Journey by Tony Fadell - Building Great Teams for Exceptional Products and Beyond
Just finished this book, and I feel like it encapsulates the life of a product team or manager in its pages.
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Reuben Chircop
Jul 19, 20234 min read
Innovation Pre-Mortems: How They Enhance Your Innovation Cycle and Why You Should Utilize Them
By conducting a pre-mortem, teams can identify potential pitfalls and mitigate risks before investing significant resources into a project.
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Reuben Chircop
Jun 14, 20233 min read
Unveiling the Power of IKIGAI: Uncover Your Purpose and Find Where to Begin on the Path of Meaningful Living
In recent years, the concept of IKIGAI has gained significant attention as a powerful framework for discovering purpose, fulfillment, and happiness in life. Originating from Japan, IKIGAI represents a profound philosophy that integrates multiple dimensions of human existence.
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Reuben Chircop
May 3, 20233 min read
Setting up, Communicating and Executing your company vision to achieve a successful strategy.
In reality, the vision is the "north star" that guides the entire organization.
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